The Team

Your Coaches

Real riders, real qualifications, real results. Every check-in, every plan adjustment and every piece of feedback comes from a qualified human — not an algorithm.

Alex Rhodes
Alex Rhodes
Head Coach — Alterra Performance
XCNutritionPhysiologyTriathlonBC L3

Alex Rhodes is head coach for Alterra Performance, bringing a vast amount of knowledge and experience across a number of disciplines, having coached and competed at a high level over the past 15 years.

Not only is Alex passionate about coaching athletes to the highest standard, he is also a performance nutritionist and academic researcher currently undertaking a PhD in physiology and metabolism. He is dedicated to achieving the highest performance with his athletes, dispelling the myths, fads and influences that circulate in modern media.

Alex holds a Level 3 British Cycling coach licence and brings genuine elite-level racing experience to everything he does — from training plan design to nutrition strategy and performance physiology.

Academic
  • Dip Performance Nutrition
  • MRes Sport & Exercise Science + Nutrition
  • Current Doctoral Researcher — Physiology & Metabolism
Coaching
  • 15 years coaching experience
  • British Cycling MTB XC Coach
  • L2 Technical MTB Coach
  • British Triathlon Federation Level 3 High Performing Coach
Athlete
  • Elite MTB XC (present)
  • Former Elite Xterra Triathlete
  • 2x World Age Group Silver Medallist
  • Masters MTB National Champion (35–40)
Ashley de Lotz
Ashley de Lotz
MTB & S&C Coach
XCS&CTechnical MTBDHSports Massage

Ashley de Lotz is a British Cycling Mountain Bike Coach and Strength & Conditioning Coach with extensive experience working with a range of athletes. He holds a first-class degree in Sports Science and Coaching, and has competed at elite level across multiple disciplines.

Ashley's love for cycling began at a young age, starting in downhill racing before moving into endurance. This gives him the full depth of experience — from technical bike skills through to physiology — to apply across all aspects of cycling coaching.

Ashley brings a uniquely complete coaching perspective, combining elite race experience, advanced technical MTB coaching qualifications and a deep understanding of sports science.

Academic
  • BSc Sports Science & Coaching (First Class)
Coaching
  • British Cycling XC MTB Coach
  • MIAS Level 2 Technical MTB Coach
  • Level 3 Personal Trainer
  • Advanced Exercise Instructor
  • Level 3 Sports Massage Therapist
Athlete
  • Elite XC MTB (present)
  • Former Elite Xterra Triathlete
  • 2x European Age Group Medallist
  • Masters MTB National Champion (35–40)

Train With Our Coaches

Every membership includes monthly input from Alex and Ashley. Your plan, your goals, real human feedback.

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