Alex Rhodes is head coach for Alterra Performance, bringing a vast amount of knowledge and experience across a number of disciplines, having coached and competed at a high level over the past 15 years.
Not only is Alex passionate about coaching athletes to the highest standard, he is also a performance nutritionist and academic researcher currently undertaking a PhD in physiology and metabolism. He is dedicated to achieving the highest performance with his athletes, dispelling the myths, fads and influences that circulate in modern media.
Alex holds a Level 3 British Cycling coach licence and brings genuine elite-level racing experience to everything he does — from training plan design to nutrition strategy and performance physiology.
- →Dip Performance Nutrition
- →MRes Sport & Exercise Science + Nutrition
- →Current Doctoral Researcher — Physiology & Metabolism
- ✓15 years coaching experience
- ✓British Cycling MTB XC Coach
- ✓L2 Technical MTB Coach
- ✓British Triathlon Federation Level 3 High Performing Coach
- ★Elite MTB XC (present)
- ★Former Elite Xterra Triathlete
- ★2x World Age Group Silver Medallist
- ★Masters MTB National Champion (35–40)
Ashley de Lotz is a British Cycling Mountain Bike Coach and Strength & Conditioning Coach with extensive experience working with a range of athletes. He holds a first-class degree in Sports Science and Coaching, and has competed at elite level across multiple disciplines.
Ashley's love for cycling began at a young age, starting in downhill racing before moving into endurance. This gives him the full depth of experience — from technical bike skills through to physiology — to apply across all aspects of cycling coaching.
Ashley brings a uniquely complete coaching perspective, combining elite race experience, advanced technical MTB coaching qualifications and a deep understanding of sports science.
- →BSc Sports Science & Coaching (First Class)
- ✓British Cycling XC MTB Coach
- ✓MIAS Level 2 Technical MTB Coach
- ✓Level 3 Personal Trainer
- ✓Advanced Exercise Instructor
- ✓Level 3 Sports Massage Therapist
- ★Elite XC MTB (present)
- ★Former Elite Xterra Triathlete
- ★2x European Age Group Medallist
- ★Masters MTB National Champion (35–40)
Train With Our Coaches
Every membership includes monthly input from Alex and Ashley. Your plan, your goals, real human feedback.

